The campaign for Gucci x The North Face collaborative collection The definitive consecration of gorpcore aesthetics

For a year in which the majority of the world's population has remained home, 2020 has seen the gorpcore aesthetic thrive – a trend that blends the luxury approach with the equipment of hiking and winter sports. And after Moncler's high-profile collaborations and Dior's ski capsule, Gucci also wanted to bring its 70s imaginary for a hike through the mountains and it did it with The North Face. In fact, the two brands have created a collaborative capsule that, in addition to clothes, includes everything that could be used for camping, such as tents and sleeping bags and it was presented with a campaign shot by Daniel Shea. 

The Gucci x The North Face collection will debut on December 29 at the Gucci Pin store in Beijing, China, and then it will be distributed in other stores in the country. In January it will be available to the rest of the world.