The first release of Tommy's Drop Shop - In Tommy Hilfiger's latest project, three micro-capsule collections designed by emerging creatives

For its latest project, Tommy Hilfiger has decided to bet on the talent of three emerging designers. The first Tommy’s Drop Shop release features three micro-capsules co-designed by three uniquely avant-garde collaborators: Jonny Banger, Mago Dovjenko and Toby Evans. Only 500 units will be available in each style as Tommy’s Drop Shop aims to encourage the continual discovery of creatives, their communities and artistic talents.

Tommy’s Drop Shop is Tommy Hilfiger’s newest platform for creators from all areas of the pop culture community to collaborate on lightning-quick, limited-edition releases. Each drop will offer gender-neutral hoodies and T-shirts made from 100% organic cotton or recycled cotton, building on the brand’s mission towards sustainability. Creative collaboration has always been at the heart of Tommy Hilfiger, and over the last five years, the brand has fused this with a See Now, Buy Now mentality. Tommy’s Drop Shop combines the best of these approaches with a new level of speed and energy.

DROP 1.1 highlights Sports Banger, the independent, British lifestyle brand founded in 2013 by Jonny Banger. The unisex sportswear line explores British culture and translates it into provocative products and experiences. In his Tommy’s Drop Shop designs, Banger flips the TOMMY JEANS flag on its head; channels an old rave flyer; and reinterprets an iconic TOMMY HILFIGER pair of blue and red gloves worn by R&B musician, Aaliyah.

What excites you most about this project?

That I had the freedom to create in my own vision and style! I love when a Brand is brave enough to let me go with my vision without knowing where it’s really going before. I really like the outcome :).

How did you create these particular designs?

On the flag, I did what I love a lot - deconstructing logos and putting them back together in my Style with a special twist. On the other one I didn’t really know where it’s going before, I just freestyled!