Slam Jam's first in-house collection '(Un)corporate Uniforms' is the first apparel collection designed by the Italian e multi disciplinary platform
Over the last few years, Slam Jam has established itself as one of the most influential voices of the streetwear and luxury scene at an Italian and global level. Founded in the outskirts of Ferrara in 1989 by Luca Benini, Slam Jam started out as a distributor serving the underground, evolving as a global retail platform, creativity incubator and cultural institution.
Today the Italian retailer announces the latest, unprecedented, chapter, in its history, the first in-house collection, the first one not part of a collaboration with another brand. Together with the Paris-based creative studio Ill-Studio, Slam Jam presents (Un)corporate Uniforms, a new project whose ultimate goal is the research and definition of a contemporary uniform, which has always been a central topic in the fashion industry. The items produced by Slam Jam arise from the intention to create something that can unite and bring together those who wear them, thus defining a community of people united by the same principles and the same aesthetic inclinations, what Slam Jam does on a larger scale as a retailer and trendsetter.
Another distinctive element of the collection is the logo, an inverted A in capital letters, inserted in a dashed circle. The undefined perimeter of the icon wants to represent the continuous influences and energies that come from the outside, that try to condition and inspire that rebellious and independent character that the circle shelters.
