The 5 most 'WTF' moments in the fashion industry in 2020 From Raf Simons' arrival at Prada to the announcement of the Yeezy Gap deal

In an already very complicated year, the fashion industry has continued its course in a way that is anything but mellifluous, reserving, as usual, great surprises and twists. In times of impossible collaborations and unexpected joint ventures, 2020 of the fashion industry has seen exceptional cases of musical chairs, the so-called game of chairs involving the creative directors of fashion brands, which sees the alternation at the helm of the major Maisons the best-known designers of the moment. 

In such a particular year the fashion industry has rediscovered its political commitment, first with the protests of the Black Lives Matter, later with the invitation to vote for the American presidential elections, creating ad hoc merch and collections and bringing the art of protest even on the covers of the most influential fashion magazines. Another dominant theme was sustainability, with new practices and emerging brands devoted to the cause. However, in this particular ranking, nss magazine has decided to focus on the most relevant media moments, the ones that are also those capable of triggering truly epochal changes. In twelve eventful months, despite lockdowns and restrictions, the fashion industry has given just the right amount of soap opera moments. nss magazine has collected below the most unexpected and exciting moments of the last twelve months of fashion. 

Miuccia Prada and Raf Simons' co-creative direction

The most important news for the Italian fashion industry came, once again by surprise, in recent weeks. Indeed, on December 7, the brand led by Remo Ruffini announced the acquisition of the brand led by Carlo Rivetti for 1.16 billion dollars. It's an impressive and absolutely historic operation, given that it's the first time in which two brands of this magnitude, unique for their archive, their research and innovation, but also for the connection they boast with the world of streetwear, join in what is a declaration of independence towards the big luxury conglomerates, such as LVMH and Kering. An important signal for Italian productivity in this troubled year and which officially marks the beginning of the New Luxury Italian Outerwear.