Farfetch aims at becoming the most sustainable online luxury retailer in the world With a program that will reduce emissions and increase the secondary market
It's no secret that sustainability has become the trickiest - and most challenging - topic in the fashion industry. After decades of not paying attention to the environmental impact and more generally to waste and the methods used in the supply chain, small and big brands are now working to improve their green approach. A shift in the way of producing and selling products that will also significantly affect online retailers, as evidenced by the new ambitious plan that Farfetch plans to implement between now and 2030 and which revolves around environmental sustainability.
"Sustainability is a cornerstone of the evolution of ‘Luxury New Retail,’ where the boundary between offline and online commerce is dissolving as store-based operations are digitized. We will enable partners to enhance their customer experience through embedding sustainability into areas such as delivery, efficient supply-chain management, marketing and product merchandising, customer engagement and innovative new service offerings", said José Neves, Farfetch chairman and chief executive officer.
Thanks to its authority and to a further increased popularity during the lockdown, during which the platform saw unprecedented growth in terms of sales - Farfetch is now aiming to become an industry leader also in terms of sustainability, with a truly sustainable and efficient business model.
