Balenciaga's quantum leap for the FW21 season Demna Gvasalia's new collection was presented with a video game

According to physics and science fiction, a "quantum leap" is the sudden transition from one quantum system to another, with no intermediate phases. And that's exactly what Balenciaga did with the unveiling of its FW21 collection that turned into a video game called Afterworld: The Age of Tomorrow (a name that already attracted its first online controversy), set in a futuristic New York populated with drones and flying buses - as well as a series of in-game characters wearing the looks of the new collection.  It is an ambitious project, the largest fashion video project ever made according to the same brand – and mixes, unexpectedly, a fantasy of medieval flavor with dystopian science fiction. 

For the future, Gvasalia plans a further exploration of the video game. There is great potential, in his opinion, in the fusion of the two languages, not to mention the possible implications for in-game shopping. A type of technological approach that demonstrates the capital importance that cross-sectority has in today's fashion and that could contaminate even the Couture collection that Gvasalia is preparing to present in the coming months. According to the designer, in fact: «Sky's the limit».