Moncler has acquired Stone Island for 1,16 billion euros Remo Ruffini's brand announced this today

Moncler announced in a press release released this morning that it has purchased Stone Island, the Italian brand founded by Massimo Osti and controlled since 1983 by Carlo Rivetti. 

The cost of the operation is around one billion and sixteen hundred million euros, a very important figure that in 2020 made 240 million euros in sales and was confirmed in Lyst reports as the most desired among casual-luxury brands among consumers. In his announcement. Moncler CEO Remo Ruffini says:

«We’re coming together at a challenging moment both for Italy and the world».

The story linking C.P Company to Stone Island, born from the same creative mind and the ability to handle unforeseen events by Massimo Osti, is probably little known. While in many cases it is the market that sanctions the success of a brand, the total unpreparedness or lack of sensitivity of the 1982 public laid the foundations for the birth of Stone Island, which from the rib of C.P. has become one of the top brands in the world.