The main Black Friday trends according to Lyst The advance of loungewear continues

Beloved, criticized and eternally controversial, Black Friday has become one of the most enticing annual traditions of the year for brands and fashion retailers. This year's edition was also very special, as it took place essentially online as most of the stores are still closed. Lyst, the world's leading search engine for luxury fashion, collected and analyzed the main purchasing and search data of online users and extrapolated three macro-trends that emerged from this year's Black Friday.

Outwear

As for the most sought-after products, she won gucci's GG Logo Belt in the women's category, followed by Alexander McQueen's Oversized sneakers (which are the most sought after in the men's audience) and Off-White's Off-Court 3.0™. The fourth and fifth positions are occupied by Louis Vuitton's Noe bag and Dolce & Gabbana blazers. As for men, however, Off-White™'s White Pascal Painting Print sweatshirt is the second after McQueen's sneaker as the most sought-after product and is followed by Tommy Hilfiger's T-shirts, sweaters by British heritage brand Private White V.C. and Golden Goose sneakers.