Prada's long red thread: Twenty years of sneaker culture told in a single release The new A+P LUNA ROSSA 21 represents the ideal closure of an era for fashion culture
The first America's Cup faced by Team Luna Rossa Prada Pirelli on board the homonymous boat in 2000 is legendary not only for its impact on Italian pop culture but also for the enormous influence it had in establishing one of the dominant trends in the fashion of the new millennium: that of luxury sneakers. But the past always ends up coming back and so, between December and early 2021, the myth of the Luna Rossa will continue with the Prada Christmas Race that will be held from 17 to 20 December at Waitemata Harbour in the Gulf of Hauraki in New Zealand. To accentuate the impression of time warp surrounding the upcoming regatta is not only the almost perfect time coincidence of twenty years or so from the first competition but also the details more related to fashion than sailing such as the new official sneakers of Team Luna Rossa Prada Pirelli, the A+P LUNA ROSSA 21, made together with adidas and direct descendants of the Prada America's Cup – which remain to date one of the most iconic fashion items in the history of fashion.
A new look for a spirit that, over the years, has not changed, the completion of a cycle that speaks of a fashion with an increasingly transversal work: it would have been inconceivable in fact if Prada had collaborated with adidas twenty years ago, when still the luxury industry rested on old schemes that would soon collapse. The new dialogue of luxury and technique, the new dimension of the sneaker market and the propagation of a myth like that of Luna Rossa, which has had many secondary repercussions for two decades of fashion and who knows how many more decades to come, make the release of the A+P LUNA ROSSA 21 a perfect closure not so much of 2020 but of the first twenty years of fashion all in its facets and facets of the new millennium.
