The gorpcore Made in Italy according to Demon by Slam Jam The comeback of the iconic brand with three hiking boots that blend performance and fashion

Over the last few seasons, gorpcore has become one of the most successful trends in the fashion industry. Brand and fashion enthusiasts have been searching for technical solutions that ensure very high performance and that are at the same time synonymous with elegance and avant-garde. A balance that is not easy to achieve that has always been an integral part of a brand with a very long history, now relaunched by Slam Jam. 

Demon is in fact the latest new entry in the Slam Jam family, an Italian mountain footwear brand founded in 1963 in Montebelluna, in the heart of the Italian manufacturing area. After a period of hiatus, the brand is today relaunched in a completely new direction, but that remains faithful to its original vocation. 

Demon's new collection is available exclusively at Slam Jam, in-store and online.