The first three episodes of the Gucci web series How Alessandro Michele wants to revolutionize the format of fashion shows

Overture Of Something That Never Ended, the film project by Alessandro Michele and Gus Van Sant for the presentation of the Gucci SS21 collection continues with the third episode. In the first episode we followed the extraordinary Silvia Calderoni in her domestic routine, in an almost silent first episode except for the intervention of the author and philosopher Paul B. Preciado, while the second was set in a café populated by surreal characters on which the English poet and singer-songwriter Arlo Parks stands. The third episode sees the protagonist go to the post office to send a postcard while listening to her neighbour in the line, played by the art critic, university professor and founder of Transavanguardia Achille Bonito Oliva, chatting philosophy on the phone with Harry Styles on the contamination of the arts. The production values of these first three episodes are something transcendental, from the soundtrack to photography, and they carry with them the imprint of the director Gus Van Sant who directs the action with an incredibly safe hand.

 In terms of storytelling there is an important note to be made, which is linked to Michele's own reflection on his career. In the first episode, in fact, we see Silvia throwing a dress from the balcony of her home - a dress that appeared in Gucci's FW15 collection that marked Michele's debut at the direction of the brand. A gesture that almost marks the completion of a cycle but also a new beginning: like many easter eggs, in fact, some models of the Overture collection (including the suit worn by the philosopher Preciado) replicate Michele's early designs and stand out from the others for the red label and the inscription "Something That Never Ended".