Top 6 fashion trends in 2020 according to Lyst How lockdown changed the way we report to clothes

2020 was a singular year to say the least for the fashion world, a year in which the world lockdown served as an accellerator for a series of changes already underway in the industry but which also brought precise social consequences, immediately reflected in the purchasing trends. One hundred million users used the fashion research platform, Lyst, over the course of the year in search of their favorite clothes and accessories. Lyst analyzed this huge amount of data to better understand what the turning points were for fashion in 2020. This year, for example, fashion has discovered activism for both civil rights and sustainability: mask searches have increased by 502% year-on-year and September, vintage fashion has generated an average of more than 35,000 searches per month, an increase of 104%. The prolonged lockdown has created a huge wave of searches for loungewear that hasn't stopped even now and social media has seen its role very magnified.

This unprecedented social scenario kicked off six macro-trends that Lyst analyzed in its annual Year in Fashion 2020 report. That's what they are.

Mystic-Chic

After the last Instagram update, even those who did not follow TikTok found himself forced to follow him. The aesthetic inspired by the souls of e-boys and e-girls has become the next big thing. Mesh T-shirts, single pendant earrings and Sailor Moon-style pleated skirts increased by 20%, 72% and 20% respectively. This type of style has also been captured, with somewhat depressing results, by Hedi Slimane with his SS21 collection by Celine.

Lyst's report not only tells what is happening in the present but also looks to the future. According to their analysis, the return to normality will mark the beginning of a new audacity in fashion. Too many months spent in overalls, too many social opportunities shaded for minimalism: the future will be aggressively festive, just like in the 1920s. This optimism will also have a futurist drift, due to the new achievements made in the field of space travel by NASA and SpaceX. The gender free world will expand further following the wave of the Gucci MX and Ivy Park x adidas unisex collections and Converse's Shapes line as well as, based on the success of SKIMS and Nike's pre-maman lines, the category of pregnancy dresses should expand considerably. At the same time, brands will have to be much more careful not to appear hypocritical in the face of a generation of consumers much more attentive than in the past.