5 things you need to know about Jil Sander To get to know better the “queen of lean” and her brand
When it comes to minimalism in fashion, it is automatic and inevitable to refer to the name of Jil Sander, a designer who has made the essentiality of the details his trademark. The essence of the homonymous brand lies in the use of a "strong and pure" style, as Sander herself defines it, characterized by the use of neutral colors, clean and rigorous cuts, clean lines and full-bodied materials that they identify a woman of femininity devoid of frivolity but not of seductiveness.
Thus, the minimalist style of Jil Sander contrasts with the trend of excesses, decreeing the success of “less is more”. But we know the designer and her brand better.
5. Minimalism
What would minimal be without Jil Sander? Many mistakenly attribute to the term minimalism adjectives such as gaunt, cold, boring or devoid of a soul, while omitting its elegant, emotional and light appearance that tends to eliminate the extras to give space to the quality of the garment.
Every cliché linked to minimalism is lost in Jil Sander's collections, where minimal is associated with an element of emotion that reaches us in a simple but direct way. The style of the maison, in fact, is decidedly contemporary and with an intellectual content. The designer was one of the first who believed in masculine elegance for women, who, while wearing genderless clothes, do not lose their graceful and always true femininity.
The use of neutral colors, cashmere, pure shapes and minimal opulence let us glimpse an oscillation between minimalism and conceptualism contaminated by the dynamic vision of current fashion. The result is a collection in line with the present but which does not lose its recognizability.
About the Uniqlo +J collection - on sale from November 12 online and in the Milan store - Jil Sander says: "I defined the modern global uniform with this in mind: clothes should be long-lasting and durable. They should serve who wear and provide her or him with that energy and self-esteem that are so necessary in our global reality.
Since 2009 Jil Sander has started a partnership with Uniqlo, and after 11 years they are back with a limited edition collection for women and men that promises to be the uniform of the season.
