The new Slam Jam x GR10K capsule collection A reflection on conformism
Slam Jam has collaborated with GR10K, an Italian luxury sportswear brand based in Milan, for a small capsule collection in which three neutral garments are used as a symbol of obedience and conformism that plagues fashion retail initiatives. GR10K, while operating in the luxury sector, has as its mission to challenge the elitism of its own market through upcycling and sustainable operating methods.
