How a Crocs collaboration comes about From Balenciaga to Nicole McLaughlin, the strategy of the American brand to make it big again

Never as in the last period the Crocs seem to have returned to the limelight. More than a sensation, but a real fact due in large part to the will of the American brand to open up to novelty, to transform an object generally associated with something far from fashion into a synonym of design and creativity. Collaborating has become one of Crocs' favorite verbs, which in the last period has added an endless list of names to its iconic Clogs, from Justin Bieber to Bad Bunny, in a journey that began years ago with Christopher Kane first and Balenciaga then.

While not knowing what next year will bring, the path taken by Crocs seems to bode well, celebrating more and more creativity as the cornerstone of their brand philosophy. "We will continue to find ways to introduce new and different styles in all collaborations, from 2021 and beyond", experimenting and daring have become two familiar terms of the American brand, launched towards the path of renewal to gain new audiences. If Kanye West has attracted the attention of the street world with its Slides and the new Foam Runners, Crocs can boast the authorship of those unique designs, ready to return to our feet in new forms.