The 10 best campaigns by Zara From Steven Meisel's new black and white shots to the "At Home" campaign with the models photographed in their homes

Zara is just as good as many luxury brands, at least in terms of campaigns and lookbooks. The Spanish retailer opts for casting, sets and great photographers (in recent years it often works with Steven Meisel), turning simple ideas into powerful images. Some examples? For the SS20 campaign it bypassed the pandemic shooting block by collecting the self-shots taken by the models in their homes, while for the Zara TRF SS19 collection it showed us the coolness of Rome.

Here are Zara's 10 best campaigns.

Zara Women’s FW20 Campaign

Kate Moss portrayed by Alfonso Ohnur. A series of simple images, but with such a powerful impact that it inspired, along with other Zara campaigns of that period, Archive Collection, a capsule which revisits with a contemporary twist the most iconic pieces created by the retailer between 1996 and 2012.