From the Everest to Milan: FILA's homage to the 70s White Rock collection - The line that originated the gorpcore trend returns interpreted by four unique talents

The history of every great fashion brand is a layered mosaic made up of brilliant intuitions, unexpected moments, special encounters and an undeniable hunch for the future, in a patchwork of inspirations, bonds and aesthetics difficult to identify.

FILA has always boasted a very special relationship with the world of sport, with which it has created memorable collections that have left a mark on the stylistic (and sporting) landscape. In the 70s, the meeting between Enrico Franchey, General Manager of FILA, and Reinhold Messner led the legendary mountaineer to become the face of the new collection of the brand, dedicated to the outdoor world, the FILA White Rock line. Messner became the first man to climb the Everest without an oxygen mask, while FILA was the absolute pioneer of a trend, that of gorpcore, that is now synonymous with a new vision of fashion that combines functionality and aesthetics.