Mercedes-Benz joins forces with Fashion Open Studio to support the next generation of designers On the occasion of the 35th Hyères Festival

For quite some time now, there's been an ongoing conversation about the direction in which collaborations in the fashion industry should go in order to remain relevant, and one of the winning solutions could be cross-sectoriality, a principle that Mercedes-Benz knows well and that first used in many of its projects. 

On the occasion of the 35th Hyères Festival, an international festival of fashion, photography and fashion accessories, Mercedes-Benz announced its collaboration with Fashion Open Studio (FOS), a British, global non-profit organization committed to a more sustainable luxury industry, to support a new generation of designers. For this year’s edition of the festival, Mercedes-Benz and Fashion Open Studio have launched a digital mentoring program on eco-sustainability for all the finalists competing in the fashion category. 

Finally, Mercedes-Benz presented The Shortlisted Showroom presented by Mercedes-Benz, as an exhibition space for this year’s finalists in the competition, highlighting the constant commitment to support the next generation of extraordinary fashion talents globally.