The sneaker of subcultures: the history of the Nike Air Max Plus 'Tn' The silhouette symbol of the chav aesthetic protagonist of the latest Supreme collab

For its latest collaboration with Nike, Supreme has chosen to work on a historic sneaker, an example not only of the technological innovation in which the Beaverton brand is unparalleled but also of the cultural impact that a shoe can have on the social fabric of very different (and distant) countries.
The history of the Nike Air Max Plus, better known as Nike Tn, is a story of coincidences, of almost unconscious innovation and of sensational commercial success, closely linked to well-defined and identifiable social groups. 

In a market filled with products that now all look alike, where hype and reselling determine the success of a sneaker, the story of the Nike Air Max Plus 'Tn' proves how a simple pair of shoes can have deep consequences and effects on society, on the people who belong to it, on the social context where they grew up and from which they struggle to surface.