«A way of becoming myself»: interview with Conan Gray nss magazine interviewed the singer ahead of his collaboration with Bershka

Conan Gray's is perhaps the most emblematic success story of Gen Z's music. Son of an Irish father and Japanese mother, Gray spent his childhood in Hiroshima and adolescence in the sleepy Texas town of Georgetown. Already at the age of nine, his passion for music and videography was manifested – a passion that was translated, in 2013, with the birth of a YouTube channel whose videos would have amassed up to twenty-five million views each. His first EP, Sunset Season, garnered more than 300 million streams, while his first album was the most successful debut of 2020. Meanwhile, her multifaceted creativity has spread to social media, with 2.9 million followers on Instagram and 3 million on TikTok – a platform on which her song Heather went viral last August.

Did you like designing clothes? Do you think you’ll do it gain?

I loved designing clothes! It was so exciting to watch my little sketches and ideas turn into real, tangible clothes.

What do you think of TikTok as a platform for young singers and artists like you? Does it work in exposing creatives? 

The internet has created a new generation of music that is truly chosen by the people instead of what the people are getting fed by massive corporations. I think music now is more creative than it’s been in years and years, I feel very inspired by that.