The store of the future is gender-neutral The sneaker world might be the first field to introduce the genderless principle

Last October, 9th adidas opened a completely gender-neutral concept store in London's Soho district. Unlike the huge flagship store on Oxford Street, this store is designed specifically for consumers between the ages of 18 and 24, said Chris Walsh, vice president of adidas UK. It's Walsh himself who explains how the brand has decided to present its products in a gender-neutral way, based on the sport the items were designed for or the collection to which they belong, regardless of gender, so that customers have the possibility to shop only according to their personal taste. The new concept store will also host the release of anticipated drops, usually released online, according to the brand "with the aim of bringing the sneaker culture experience into real life". 

An anachronistic and almost inexplicable distinction based on gender persists especially in the sneakers world, both in terms of sizing and design. The inclusiveness of products could and should extend from retail to product design, putting an end to distinctions between women's and men's releases, because the same definitions have now become obsolete, trying to align the women's proposal to the qualitative level of the men's one. Eliminating any kind of difference based on gender, first of all by introducing a single size scale, would make the market not only inclusive but potentially even more successful because it is aimed at an even higher number of consumers.