Slack's new sneakers are more boring than a work chat - The collab we deserve, not the one we wanted

The American footwear brand Cole Haan has collaborated with the communication platform Slack to create a line of sneakers in a limited edition: the Slack x Cole Haan Generation ZERØGRAND. There was a time when these bizarre collaborations were played on the field of hoodies and T-shirts, much safer terrain and suitable to accommodate graphics and logos, but today the wave has headed to the field of sneakers, of which Lidl produced a pair few months ago and also Sony in collaboration with Zara. The only problem is that producing a valid sneaker is a very different problem from having a T-shirt printed: the last decent "corporate sneaker" dates back to the 90s and is the one created by Apple for its employees of the time, today so rare and sought after that a single pair is worth as much as ten iPhones of the latest generation.