"Streetwear is a way of life": fashion according to LifeSux - The Italian brand that introduced tailoring in the streetwear world

Among the brands that make up the landscape of the Italian streetwear scene, LifeSux has always occupied a deliberately secluded position, because it has never completely belonged to that world. Since its foundation in 2016, the brand has been characterized by a melting pot of inspirations, ranging from graffiti - at the origin of the brand's name -, skate aesthetics and graphic patterns. Those black and white checkered trousers, released for the SS17 season, quickly became a staple of Milanese fashion, and beyond. A fate that was similar to that of the trench coat with a graffiti effect logo released as part of the SS20 collection, an ideally perfect symbol of the different souls that characterize LifeSux.