The lookbook of Hélas FW20 collection Starring the Paris skaters friends of the brand
Friendship and comfort, these are the values in which the whole world took refuge during the lockdown and which Hélas used as a conceptual basis for its new FW20 collection. A collection dedicated to friends, those friends & family that always orbit around a streetwear brand, in this case, represented by the varied skate community of Helàs, the protagonist in full of the cheerful lookbook shot in Paris by Alexandre Pires.
