The linear luxury of Sunnei's SS21 collection The show that marks a new phase of the brand's life

The theatre of Sunnei's latest show, held on Thursday night for the SS21 collection, was the giant emptied pool of Lido di Milano. To the sound of pulsating music, forty male and female looks followed each other on the gigantic catwalk in a growing dimness cut by raw beams of light. This collection, an ideal continuation of the Sunnei Canvas digital project presented at last digital fashion week, has taken the language of the brand of Loris Messina and Simone Rizzo to a new level that has directed the naïf futurism of the previous collections in a new direction more adult and stratified, and therefore also more personal.

The SS21 collection seems symbolic of a growth for the brand that, in addition to being emancipated from the category of "young brand" becoming one of the mainstays of Milan fashion week, is experiencing a phase of fertile renewal: the first fashion show in women's fashion week, the new Palazzina Sunnei that has become the official headquarters of the brand and especially the new deal with the industrial group Vanguards (already owner of Nanushka) logistics of the brand towards much wider horizons than in the past.