The Revolution Begins from Your Wardrobe How to make sustainable fashion according to Marina Spadafora

«We need to be vocal about it», says Marina Spadafora talking about sustainability in fashion. And it would be hard to be more vocal than the designer who wrote and presented, together with journalist Luisa Ciuni, her new book, The Revolution Begins from Your Wardrobe, which examines the thorny issue of the pollution caused by the fashion luxury industry. Marina Spadafora's thesis on the topic of both social and environmental sustainability is as crystal clear as it is irrefutable: the public must make themselves felt with the strength of a grass-root movement, that is, a movement that starts from the bottom, until those who decide can no longer ignore the issue.

So you don't need the yellow bins for the clothing donations?

Bales of used clothing are made, which are shipped to countries with emerging economies. In Accra, Ghana, there is a huge market where merchants buy these closed-box bales. They open them and half of those clothes are damaged or dirty and they throw it away. The landfills and rivers of Accra are choke full of our clothes thrown away. We need to produce less: produce less and better and people need to make it last. It's the only way forward.

On the road to sustainability in fashion, what part does the digital element play?

From an information point of view, digital gives us the ability to share information immediately. Digital has no boundaries, no race: it makes you can range, the world is your treasure chest. But we also have to be vocal about it: if each of us became a news center, critical mass would be created. At a time when we create critical mass, the scale shifts and governments cannot look away. We must be a grass-root movement, but from above the laws must come. And then brands can't run away. Top brands need to motivate their chain. And if they don't care to do it they will have to, because otherwise we will not buy their clothes anymore. The idea is to boycott: fight is hard without fear.