Kenzo's new capsule collection to save endangered tigers For each garment sold, the brand will donate 10 dollars to WWF
Since the beginning of the brand's history, the tiger has been the very symbol of Kenzo's style. It is in fact in the figure of the tiger that all the aesthetic obsessions of founder Kenzo Takada are summarized: from the jungles painted by Rosseau to the name of his first, historic store "Jungle Jap". That's why the brand is still committed to defending against tiger extinction by collaborating with WWF on the TX2 initiative, which aims to double the tiger population in the wild by 2022 – next year of the Tiger in the Chinese Zodiac. Kenzo will do so through its new Kenzo Tiger capsule, part of which will be donated to WWF in support of the cause.
