10 Instagram accounts of fashion archives to follow To understand the current collections of a historic brand, it is necessary to study its past
Fashion archives are the past, present and future of fashion when looked from the right perspective. In the era of digitalization, where (almost) everything can be found if you search, you don't need to make huge efforts to get to explore this special and nostalgic part of the industry.
The unofficial archives of brands like Prada, Celine, Gucci, Dior and many others can be found on Instagram, accessible to everyone. There are many accounts, managed by creative minds with a strong knowledge of the brand, who carefully collect photographic artifacts, advertising campaigns, lookbooks and shots from the catwalks, belonging to the history of the brands. They become real secondary profiles that celebrate the history of fashion brands, designers and creative directors, highlighting the changes in aesthetics and trends.
To understand the current collections of a historic brand, there is no better tool than the archive, which contains the stylistic identity over time. The young creative directors, like the newly appointed Kim Jones for Fendi and Dior Homme, Virgil Abloh for Louis Vuitton, Daniel Lee for Bottega Veneta, study in depth the old successes to create a new image consistent with the brand without straying from values of the maison, while bringing their own taste and talent. This is how @oldprada, @oldcèline, @mcqueenvault were born and these are just some of the IG profiles that, for people without direct access to the official archives, become a real luxury.
Here are the 10 Instagram accounts to follow immediately for a full immersion in the history of fashion.
@prada.archive
Maison Margiela, as well as its founder Martin Margiela, are narrated through the images of the Instagram profile @margiela.archive. Icon and reference of avant-garde fashion, among the first to work on the concept of deconstruction and to give a deep meaning to their creations, he rejected the idea of fashion as luxury and ostentation to devote himself instead to creativity, recovery and research of materials. An account to follow to discover the history of the brand and its mysterious founder. For lovers of the iconic tabi shoes, there are also accounts entirely dedicated to their history, like @margielatab1.
