The four emerging designers of Fashion East 2020 The big names in tomorrow's British fashion

Fashion East has been one of London Fashion Week's most popular events for 20 years. Founded in 2000 by Dame Lulu Kennedy, who is also the designer of Lulu & Co and editor-at-large of LOVE Magazine, Fashion East is a platform for promoting young design talents that, for each season, allows three menswear designers and three womenswear to present their collection during London Fashion Week. Among Kennedy's talents are names such as JW Anderson, Martine Rose, Craig Green and Simone Rocha. This year's young design talents have not been missed either – with the only difference that historical circumstances have relegated the showcase of the four new talents presented this year to the digital world. The four young designers protagonists of Fashion East 2020 have in fact presented their debut collection through a fashion film, presenting collections capable of touching themes as personal as they are topical. 

Maximilian 

Titled Flipside, this collection is inspired by the concept of function, movement and transformation. Nash is a dancer as well as a designer and his clothes that, in appearance, possess a distinctly sporty mood but that actually enclose a grace and an inventiveness that nowadays is rare. The clothes in the collection are cut three-dimensionally, without side seams, and equipped with zips that, opening or closing, can alter its function, there are also some bags that can be worn at the ankle or arm. Some classic garments have been added almond cuts that reveal the skin and help the physical movement, a kind of union of aesthetics, statements and functionality while the sneakers of the lookbook were provided by Nike and customized by Hernan Guardamagna.