Pas De Mer 's 80s inspired infomercial In the lookbook unveiling the new FW20 collection 'No Promises'
Over the last few years, Pas De Mer has become one of the leading names in Italy's streetwear scene, becoming well-known also around the world. After the commitment in the fight against Coronavirus, in the toughest lockdown months, with a tee designed to raise funds for the Italian Red Cross, the brand now unveils the lookbook of its FW20 collection, entitled No Promises.
To dominate, both in the images of the campaign and in the items, is that ironic and smartass attitude that has always distinguished the brand. The whole idea behind the lookbook, in fact, revolves around the concept of teleshopping, taking up, in particular, the effects and aesthetics typical of the Eighties and Nineties, the same inspirations found in the pieces of the collection.
