The North Face's new Yellow Icons collection A capsule celebrating the brand's iconic Summit Gold colorway
The story of the most famous color of the garments of The North Face also speaks of the philosophy that informs the aesthetics of the brand. The Gold Summit, or Acapulco Gold in its original version, which distinguished the first high mountain sleeping bag and the famous Expedition Parka of The North Face, released in '71 and '73 respectively, had been chosen not only because it was particularly visible in the high mountains but also to distinguish the products of the brand from those of the competition with a bold colorway. The color soon became associated with the brand, thanks in part to the feats of skiers and mountaineers such as Scot Schmidt and Conrad Anker; He entered the pop culture of the ski scene in the 1990s, reaching the streets of New York and the hip-hop world. Today, the brand wanted to celebrate the history of Summit Gold with a special capsule named Yellow Icons.
