Telfar's new line of durags The cultural significance of Telfar and the cultural significance of the durag is a match made in heaven

American label Telfar helmed by designer Telfar Clemens is one of the fashion industry's most important voices on black culture and one of the leading names among black owned luxury. His most recent venture — the creation of a durag line — further cements his role in redefining the rules of luxury fashion through accessibility, inclusivity and ubiquity. 

Which is why Telfar’s move to luxurize an item that is so traditionally important is so monumental, “this durag is meant to be a kind of luxury , and our goal, as always, is even more accessibility and ubiquity…We want to be in every braiding spot, barbershop and bodega in America,” Clemens explained in an interview with Interview Mag following his line’s launch. Telfar’s presence in fashion is a much wider commentary on representation in the wider dynamic of fashion, and his consumers are completely aware of the cultural significance of his pieces. There exists no other black designer in the high fashion industry who has such a strong connection that accurately represents the black community while having affordable price points. Each durag in the new line is priced at $90, with versions in monogram patterns and multiple colours, all available on Telfar.com