Burberry's first campaign dedicated to a handbag starring Bella Hadid - Riccardo Tisci wants to make the Pocket Bag the new must-have piece of the Maison

It was the animal kingdom that main inspiration behind Burberry's latest campaign starring Bella Hadid – the brand's first campaign dedicated exclusively to a bag that Riccardo Tisci wants to make the new emblem of his Maison, the Pocket Bag.

The campaign, shot and filmed by Inez and Vinoodh, is inspired by the Burberry Animal Kingdom, the brand's house code, first created by founder Thomas Burberry, who chose to present his company with the emblem of a knight on horseback and, for his family crest, a unicorn. A legacy that is similar to that of Tisci himself, who has always drawn inspiration from the animal world, and who since joining Burberry has designed different prints and animal motifs every season.