The new Daily Paper campaign-comic for the FW20 collection - "Memoirs of a Parallel Universe" is the title of the comic book that explores the ethical issue of fashion

An underground trend in 2020 is the one that links the fashion world to that of comics. Now as a privileged expression of storytelling, as did Gucci with its Myristica co-created together with KALEIDOSCOPE and with the comic strip by Melek Zertal to present the new section of genderless fashion in its own e-shop; now as a parody of fashion itself, in the graphic novel Paris Fashion Slam; now as an ethical statement elaborated through the figure of superheroes, as did Daily Paper the recent presentation of its FW20 collection, with the comic Memoirs of a Parallel Universe, which you can read in full at this link.