Brain Dead's Pre-Fall 2020 Collection Workwear aesthetics and relaxed fits in the streets of Tokyo
Over the years Brain Dead, the brand founded by Kyle Ng and Ed Davis, has been able to carve out its own personal space within the broad spectrum of contemporary streetwear aesthetics. The love that the two co-founders share for fringe culture, now in the musical field, now in film or art, has given its unmistakable imprint to the collections of their brand – an imprint that, for the pre-Fall 2020 collection of the brand, is oriented towards a more relaxed and less dark dimension. A mood that the campaign shot with intimacy and nostalgia by Will Goodan on the streets of Tokyo evokes perfectly.
