Vans Old Skool: the sneaker of Gen Z All the reasons that made it an icon

The Vans Old Skool is one of the most universal shoes ever, one of the few cross sneakers at any age group. Their potential lies in the ability to bring everyone who wears them together, and to be present both in the wardrobes of a high school and in the sneaker rotation of today's fashion icons. The range of his fans ranges from California skaters to Marcelo Burlon, from Bella Hadid to Travis Scott, from A$ap Rocky to Russell Westbrook through to the millions of teenage children of Generation Z.

But Old Skool is not only synonymous with minimalism: its ability to function as a frame to accommodate different cultural elements and to lend itself to all kinds of aesthetic variations has led them to collaborate with Supreme, Alyx, Marc Jacobs, Wacko Maria, Comme des Garçons and many other brands. Vans' strategy in this case was very unique: instead of capitalizing on his most in-demand sneaker - as Nike is doing with Nike Dunk - it preferred to continue to produce it in quantities accessible to everyone, while collaborating with other brands to create even the most limited Old Skool. In doing so, it rejected the so-called hype law, preferring to stay true to his tradition and continuing to provide Vans Old Skool on a large scale as it did in the beginning.

The Vans Old Skool are the real shoes of Generation Z because they are perhaps the only sneakers that have come from the feet of Gen Z idols, at the feet of gen Z members. They have embodied the youthness of the very young, offering themselves as a carrier able to connect the wardrobe of teenagers to that of their singers, models, actors, sportsmen, favorite designers.