The relaxed luxury of Bottega Veneta's Resort 2021 collection - Daniel Lee continues his exploration of brand identity after the pandemic

After the teaser that came in recent days with the video Men shot by Tyrone Lebon, Daniel Lee yesterday presented the Resort 2021 collection of Bottega Veneta. The British designer, who has been at the helm of the brand for two years, continues the study on silhouette and materials that began with the brand's FW20 show last February. The main elements of the winter collection (research on fabrics and silhouettes, technical virtuosity in the composition of knitwear and leather items) are present in the pre-collection presented yesterday but the step forward that has been taken is the way in which, now, the clothes have become a reflection of the current historical moment. After the lockdown and the Covid-19, Lee's designs become soft and enveloping, focus on the familiarity of knitwear and return to play on fit and colors.

Of all the collections so far designed by Lee, this is the one that re-reads more lightly the identity of Bottega Veneta – identity that is manifested through the multiplication of the V-shapes that dot the entire collection in the form of sartorial details: lapels of jackets, pockets, inlapping in sweaters and, above all, in a new leather bag where the V of "Veneta" becomes a half-plate. It is a personal response to the concept of logomania, still important for huge brands such as Dior for example, which wants to transform the logo, understood as an element foreign to the structure of the garment, into signature maintaining its recognisability and, above all, cultivating a radical originality. On the issue, Lee himself expressed himself with great simplicity and eloquence: