Designers become models for Gucci's Resort 2021 collection Alessandro Michele reverses fashion's perspectives once again

Today, Milan Digital Fashion Week comes to an end, ending with Epilogue, the presentation of Gucci's Resort 2021 collection - the last of the brand before the switch to the model of two shows the year announced by Alessandro Michele with the Notes from Silence last May. A symbolic name, the final act of a story that distills its final meaning – and in this case the end point of an investigation around the meaning of fashion that the Roman designer called "a fairy tale in three parts". The end symbolized by this collection, in the words of Michael himself:

«Really feels like an overture. A watershed that closes and opens at the same time, a threshold of a new beginning, from which we try to imagine our tomorrow».

Gucci's Resort 2021 Epilogue collection, as the official closure of Milan Digital Fashion Week, which is also the last of the digital fashion weeks that we will see from now on, can also be taken to the final chapter of the short era of phygital shows – a new and ambiguous format with which the fashion world has been forced to become familiar in recent months and with results more than alternating. If the final result of Gucci's presentation is interesting but not entirely convincing, many other brands have proved in recent weeks that even their prestige is not exempt from defaillances when compared with the novelty of a new media. For every Prada, Casablanca, Loewe and Hermès that have created valid content and centered collections, there have been unexciting presentations to good collections and mediocre collections presented in an interesting way. Only one thing is clear: this epilogue will mark a new beginning for the industry as well as a return to the normality of the catwalks that are already being felt strongly.