The simplicity with a complexity of Prada's SS21 collection Minimalism, references to the aesthetics of Red Line and the perspective of five creatives to interpret the brand identity

After an uninspiring London edition and a French one with decidedly superior results, Digital Fashion Week finally arrived in Milan. One of the first brands to present its SS21 collection was Prada, which named its show Multiple Visions. Instead of relying on a single perspective, Prada's brand identity is broken down through the prism of digital and interpreted by five different creators through five different video-chapters that make up the presentation. Terence Nance, Joanna Piotrowska, Martine Syms, Juergen Teller and Willy Vanderperre have each offered their unique creative perspective to represent one of the aspects of Prada's new collection.  

The collection itself stands out among Prada's recent minimalism: in the words that accompany the digital presentation "as times become increasingly complex, clothes become straightforward". The similarity of this digital catwalk with the famous SS99 collection, the one in which the aesthetics of Linea Rossa appeared for the first time in a fashion show, is very significant – as is significant the search for a clothing that acts as a "tool" for the everyday life. In this sense, the mixture of sports aesthetics and formal construction represents another multiplicity of the Prada identity that finds corresponding in the multiplicity of creative interpretations with which it is presented.