Everyone wants a Lambo From Kanye West to Batman, the story of a love born from tractors

"Tuta sportiva di Armani, caricano la Glock mini
Duecento all'ora in Moscova, comprerò una Lamborghini
Comprerò una Lamborghini."

Lamborghini - Guè Pequeno feat. Sfera Ebbasta

The first strophes of Lamborghini by Gué Pequeno would be enough to understand what one of the most famous Italian brands in the world represents today. An icon of style, but above all a symbol of power passed over the years from the forefather of innovation and research to a brand prisoner of its own history. From design icon to ancestor of the futuristic Cybertruck. Because if there is a Guè who dreams of slipping through the streets of Milan, on the other there is a Travis Scott who prefers to travel with Elon Musk.

"I just bought a Lamborghini
I'm not even into racing/with a windshield full of tickets
cause I live right by the station."

Gonorrhea - Drake

But if someone told you the name Lamborghini, you would probably immediately think of expensive sports cars parked in a huge garage of a villa with swimming pool. In reality, the story of Ferruccio Lamborghini stems from a decidedly less fascinating sector such as that of tractors, a sector which after the end of the Second World War allowed him to accumulate a considerable heritage and various sports cars.

Next year the first Tecnomar, the yacht produced by the Italian car manufacturer in collaboration with The Italian Sea Group, will see the light, a new step in the collaborations that for some years seem to be part of Lamborghini's growth path. If in 2006 the Murciélago was reimagined by Versace, to get out of the car world we have to get to a few months ago: first with the capsule dropped by Supreme and more recently with the one made by 24Bottles, effectively opening a door on the world of the green and the environment needed for those who are generally associated with the consumption of petrol and exhaust gases. Working on new collaborations is one of the ways necessary to transform the Lamborghini brand into something capable to live even outside the wheels, a different way to embrace the idea of ​​the car as a symbol of progress and not as yet with the past, taking advantage of its history and its tradition to remain among those who made it.