Casablanca, the brand that mixes après-sport style and the luxury of Mediterranean aesthetics "After the Rain Comes the Rainbow" is the name of the French maison's SS21 collection

After the Rain Comes the Rainbow is the title of the new SS21 collection of Casablanca, a brand founded in 2018 by Charaf Tajer, former co-founder of Pigalle and a longtime friend of Virgil Abloh, and present right from the start among the paris Fashion Week events. The collection was created by Tajer as an optimistic response to the negativity of the lockdown, which the creative director of the brand found himself forced to spend in Hawaii, after going there in March to conduct research on his fall collection. But the experience led him to pour the tropical aesthetic of the Hawaiian scenery into the range of expression of the collection – thirty-two looks that are an avalanche of flowers and palm trees, surfy iconographies and gradients of psychedelic colors set in 70s silhouettes inspired by tennis clubs and featuring two new colorways from the Casablanca x New Balance 327 that will be available from early 2021. The style of the entire collection, which remains steadfast in its melange of Moroccan and French inspirations and in its appeal to Mediterranean aesthetics, is a response to the tense and oppressive climate of 2020, as Tejar himself explained to WWD:

«The dark, doomsday style is all well and good, but when you really feel like it’s the end of the world, maybe you want something different. We’re staying positive and we hope the retailers will follow. I feel like everyone wants to get back in the saddle, so I think that’s encouraging».

Casablanca's collection for the SS21 season was presented during the digital edition of Paris Fashion Week entitled Whispers of Paris with a video-lookbook that you can see below.