Lidl sneakers are getting a restock Campout outside the supermarket from May 10th

UPDATE 04/05/2021:  Lidl's sneakers are coming back. The German supermarket chain has in fact decided to ride the success of its ironic streetwear collection and program a restock of sneakers from May 10th. Lidl's sneakers had been hugely successful last fall, riding the trend of fashion-trolling and certainly expecting them to steal as they had already done at the time of their first release, during which rows had formed in front of the supermarket and sold out everywhere, with resell prices immediately inflated.

UPDATE 11/16/2020: If you thought that the hype for the Lidl collection was just a passing phenomenon then maybe you will be disappointed. On the occasion of the Italian drop, lines of people flocked to the supermarkets of the German chain in an attempt to take home a pair of sneakers. The result was an almost immediate sold-out, with assaulted lanes and packed trolleys.

The DailyMail even reports on an English fan who has come to spend over 3000 pounds on a pair of sneakers, slides and socks, while from Finland they tell of people lined up outside the stores and empty shelves a few seconds after opening.

If Lidl's initiative was clearly goliardic, the customers' reaction could represent a further sign of the mass hysteria that has risen around the resell phenomenon in the latest years. Although only a few will really be willing to buy a pair of sneakers for €300 which cost less than a tenth, especially without a pair of quotation marks drawn above, the only idea that a supermarket chain has successfully inserted itself into a sector such as streetwear represents a success for them and a partial failure for us.