The evolution of the man's bag From the clutch to the waist bag, to the crossbody bags by Dior and Jacquemus

In these months marked by the spread of the pandemic, there has been a lot of talk about how consumer habits and interests, especially in terms of fashion, have adapted and changed, in some cases suggesting a permanent evolution. Lyst has always been a reference point for analyzing trends, consumption and habits of a huge number of users, a global platform for fashion research that in the first six months of the year recorded a significant increase in searches for men's bags, precisely a +12% compared to the same period of the previous year. 

Although these numbers are already quite surprising, in particular given the period in which they were recorded, it is also true that the last five years have seen the rise and growth of unprecedented interest in men's accessories, also thanks to the global success of mainstream streetwear. If in 2015 the most sought-after male accessory was the backpack, an item of clear sports derivation and therefore always part of the male wardrobe, the following year the trend changes and searches for male clutch bags record a peak of 381% compared to the previous year. 

Despite the current global situation, this year's trend appears to be confirmed this year. In addition to a gender-fluid approach, what consumers are looking for is sustainability and an ethical approach to fashion. Since the end of 2019, average spending has shown signs of growth, as users are looking more for vintage bags of iconic brands. In Italy for this category the most popular brand is Burberry.