Matteo Garrone's short film for Dior's Couture 2021 collection Titled 'Le Myth Dior', the video makes the brand's clothes dialogue with images of classical mythology

To interpret the atmosphere of Dior's Fall/Winter 2021 Haute Couture collection, presented on July 6th during Digital Fashion Week in Paris, Maria Grazia Chiuri of Dior invited the Italian director Matteo Garrone, author of films such as Gomorrah and Pinocchio, to make a short film called Le Mythe Dior: a silent journey through the beauty of clothes and the suggestions of classical mythology. The short film, which opens with the romantic image of the maison's seamstresses making miniaturized versions of the dresses, He follows two young porters as they lead the miniature models in front of different mythological creatures, jealously guarding them in a house for dolls: the images of the film evoke the dreamlike and fairy-tale aesthetic of The Tale of Tales, the film inspired by the fairy tales of Giambattista Basile that Garrone presented at the Cannes Film Festival in 2015.

The drastic measures imposed by the pandemic have forced the fashion world to reinvent itself completely. At this complex moment, Dior is one of the brands that is investing the most in its future: the presentation of the Haute Couture 2020/21 comes a few days after the opening of the pop-up store in Capri and just before the show with which on July 22nd will present the collection in Cruise in Lecce, without audience. As Pietro Beccari, President and CEO of the brand explained:

"Mr. Dior had the courage to launch his brand right after the war, an act of rebellion against the dark times. And I think I can say we are sufficiently resistant in this crisis to be optimistic about the future."