5 Asian brands to discover this summer To Japan and beyond

When it comes to Asian-based streetwear brands, we often focus only on Japan. And while it is true that this country has contributed enormously to the international streetwear culture with its eclecticism and its rich tradition of textile and tailoring techniques, there is also no shortage of brands in South East Asia whose production represents an interesting stylistic exploration of that oriental style that Japan has shown to the world. In addition to the classic Japanese fashion offerings, therefore, this list also includes an Indonesian and a Korean brand – in reality, however, it would take a much longer list to celebrate the style that independent brands born on the Asian continent have developed in recent years. 

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Founded in Tokyo in 2007 by Hiromichi Ochiai, who in 2016 became one of the finalists of the LVMH Prize, the brand is dedicated to the street culture of its city but is reinterpreted in a free and fun way. The highlight of Facetasm is the creative combination of prints, materials and colours applied to deconstructed garments and always equipped with an original twist. The concept of the brand is precisely the combination of different styles according to a philosophy of accumulation and multiculturalism. 

Instagram: @facetasmtokyo
Official website: store.facetasm.jp