The new 7 Moncler Fragment Hiroshi Fujiwara collection A phygital world tour accompanied the launch of the collection in China, Japan and Europe

After the forced stop imposed by the health emergency, Moncler returns with its Genius Project launching the collection 7 Moncler Fragment Hiroshi Fujiwara, presented during the past Milan Fashion Week Men's last January and ready for the official release, set for today, Thursday, July 2.

The presentation of the collection will follow a phygital strategy, combining physical and digital elements winding through China, Japan and Europe in a huge world tour punctuated by a series of live-streaming events and digital initiatives that will bring together the network of e-tailers, partners and wholesalers surrounding the brand directed by Remo Ruffini. 

The 7 Moncler Fragment Hiroshi Fujiwara collection, which will take place in partnership with Matchesfashion, is available from today, July 2, in all Moncler boutiques, on the brand's official website and at selected retailers.