
The New 'Nothing To Fear' Capsule Collection by Danilo Paura An unprecedented project born during the lockdown months
Following the past few months of quarantine, the Italian brand Paura has presented its new project: Nothing to Fear, a capsule collection in collaboration with Frolla, an artisan micro-biscuit factory in Osimo, in the heart of Italy, which offers the opportunity to work to a small community of disabled people. Started two years ago with only three people, today it is a real business with 16 employees, a small cafeteria and even a football team.
"During this period of quarantine we were overwhelmed by moments of isolation which, somehow, allowed us to take a step back, reflect and analyze our roots in depth, diving into changes of consciousness and digital brainstorming," said Danilo Paura, the founder of the brand. Starting right from his surname, as well as from his brand's name, Danilo had a specific goal in his mind: to reach a world beyond fear itself, built on the simple desire and pleasure of doing. That is how Nothing to Fear was born: a project that focuses on social and corporate responsibility, which challenges fears and seeks alternative solutions to transform difficulties into opportunities.
The lookbook also speaks of friendship: for the advertising campaign, in fact, the collection was interpreted by Leo Colacicco, creative director of LC23 and longtime friend of Danilo Paura, shot by another great friend of the brand, the photographer Adriano Cisani. All items are already available on the official website.