ANIYE BY presents the new SS21 collection with the first digital show The brand launches the new fashion show format with two special guests: Chiara Ferragni and Ghali

Milan staged its first digital show. On June 22nd ANIYE BY unveiled the SS21 collection in live streaming from the Magazzini Generali. The only two guests actually physically present at the event were Ghali who sang his latest hit, Good Times, and Chiara Ferragni who reported the show to her followers and the rest of the social audience.

With this show, the first digital runway show of Italian fashion after the lockdown, ANIYE BY launched the new digital format that has already appeared at London Fashion Week and will also be tested in July by Milano Fashion Week.