The new AVNIER x Salomon sneaker - The two brands meet for the third time in the S-Lab XT 5 Softground “Mirage Effect” silhouette

After jointly producing the Speedcross 4 and Salomon Advanced XT S-Lab 5, the emerging Parisian brand AVNIER and Salomon have joined forces for the third time during the SS20 season to produce a new technical sneaker: the "Mirage Efffect" S-Lab XT 5 Softground. The inspiration behind the shoe is the Marathon des Sables, a sports competition held annually in southern Morocco that lasts six days along a 251-kilometre desert route. Here's how Sébastian Strappazzon, creative director of AVNIER, described the sneaker concept:

[We wanted] to explore the paradox between freedom and restraint, relaxed and controlled, dualities that one may find through the desolated landscapes of the Sahara where a sense of endless freedom contrasts with the restraining conditions of the desert.