G-Club
June 1st, 2020
Author
Irene Coltrinari

Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women

Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women

Without any doubt Kim Kardashian West plays a leading role in the aesthetics of the last decade. Jean Paul Goude’s naked Kim pics created a visual parallel with her body and a bottle of champaign that earned her hourglass figure a place in history, making it a turning point of an epic change. Blame it on Instagram or on the family show hosted on E!TV, Keeping Up with the Kardashians, Kim’s bum and wasp waist went viral and switched the beauty body standard from the obsessive skinniness of the 90s into a voluptuous curviness frenzy. 

Skims: the inspiration

But what’s the secret behind such perfect beauty? Probably plastic surgery isn't unfamiliar to Kim’s body but, after 2019 Met Gala’s red carpet, things were made clear by the star herself. She wore an extra tight bodycon dress from Thierry Mugler historical archives, that cinched her waist in a very unnatural way that reportedly left scars on her torso. Kim revealed she has always been a huge fan of shapewear, from corsets to waist trainers, so much that she decided to create a business on that. Skims is Kim’s “solution wear” label, that produces shaping and containing underwear and lingerie born to smooth and enhance every woman and every body, without sacrificing comfort and confidence.

Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255960
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255964
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255959
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255958
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255962
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255961
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255991
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255990
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255976
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255978
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255977
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255983
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255975
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255980
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255985
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255987
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255986
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255989
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255979
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255967
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255966
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255969
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255974
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255988
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255984
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255971
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255970
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255968
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255982
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255981
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255973
Skims, the shapewear brand of Kim Kardashian Despite criticism and controversy, the brand continues to be loved and offer products for all women | Image 255972

What about the inclusivity?

The American community shows high appreciation of the brand, that along with Rihanna’s Fenty Beauty 40 shades of foundation revolution, is likely to be the right answer to the lack of products studied and offered to fulfill black women’s requirements and needs. Skims first competitor, Spanx has only two shades for each item, creating an excluding and elitarian product offering, that isn’t up-to-date with current society. Kim Kardashian has after all created a product able to satisfy needs and desires of all women, including the American population that must be represented as all the others, without discrimination.

kim kardashiannssGclubshapewearSKIMS

What to read next